On the 23rd of November (2011), KT invited magazine publishers, editor-in-chief of various magazines and over 500 advertisers to the first ‘Olleh Magazine Media Day.’ Held at Blue Square in Han-Nam Dong, the event was an introduction to the digital media platform industry and the possible advertising revenues that were in this market. Launched in June of 2011, ‘Olleh Magazine’ is a application that holds numerous magazines including Harper’s BAZAAR, Esquire, Motor Trend, Men’s Health, Cosmopolitan, Golf Digest, The Traveler and many more. Recording 20 thousand downloads, ‘Olleh Magazine’ has become the top tablet PC magazine application in just weeks of its launch. ‘Olleh Magazine’ delivers high quality images, video, audio and also interactive functions that react to the reader’s touch. Currently there are over a million tablet PC owners, and is estimated that this will increase to 10 million by 2015. As this market in rapidly increasing in size and also revenue, the launch of ‘Olleh Magazine’ has gained the interest of both publishers and advertisers. Furthermore the recent update to the 2.0.0 version, KT introduced a specialized data program that enables the number of reads, clicks and interactive link usages to be supplied.